The Rolfing Tree


The Rolfing Tree

Role: Lead Developer

Technologies: WordPress, CSS / SASS, JavaScript

Description: Created a website for a local small business. Participated in all aspects including design, development, and hosting. Developed a custom WordPrese theme with optimizations including code minification, semantic HTML, CSS/SVG inlining, and responsive images.

Key Challenges:

  • Creating an SEO strategy that eventually helped the small business’s website become the first result on Google in local target market (search terms: Madison rolfing)
  • Aligning business web presence across different Google services (Search, My Business, Maps, and Ads)

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