The Rolfing Tree
Published
The Rolfing Tree
Role: Lead Developer
Technologies: WordPress, CSS / SASS, JavaScript
Description: Created a website for a local small business. Participated in all aspects including design, development, and hosting. Developed a custom WordPrese theme with optimizations including code minification, semantic HTML, CSS/SVG inlining, and responsive images.
Key Challenges:
- Creating an SEO strategy that eventually helped the small business’s website become the first result on Google in local target market (search terms: Madison rolfing)
- Aligning business web presence across different Google services (Search, My Business, Maps, and Ads)
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